A word that holds desire, triggers intention, and propels direction.

Origin

Nudge Theory in Action

This began with humble nudges: small signals intentionally placed in an environment to direct attention and action:

  • A strip of blue painter’s tape on a doorway prompting a pull-up

  • Marking a book cover as reminder of a promise to read

  • A shirt acquired while traveling (when worn) to reconnect with an experience abroad

Intent

Focus on what matters

The intention is to leverage the sensory gating function of our reticular activating system through inspired garments, thoughtfully designed totems, and digital experiences that function as signals and practice within a shared culture of pursuit.

Vision

A powerful network effect among the initiated

These objects not only serve as personal reminders; they also become communal nudges. 

Picture this. 

You're at your favorite coffeeshop [on autopilot] when in the corner of your eye you spot one of our symbols in the wild. Suddenly, you recall your personal ambitions and remember to act in service to your vision.

 

ThenBecome

Who You Choose to Be

A suite of tools for intentional living.

Commit to what matters. Audit where your time goes. Focus when it counts. Observe what pulls you off course.

Four apps, one practice. Each solves a different problem. Together, they form the infrastructure for becoming who you're working toward.

More tools are on the way.

Picture It

If you aren’t doing this, you will always get more of what you’ve already gotten

Find a quiet space and dive into the world of your dreams. We'll take you on a journey to imagine your ideal future in vivid detail, engaging all your senses to create a compelling vision.

Create Your Vision

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