house of then — a boutique product + venture studio

Start where you are. Use what you have. Do what you can.

Success is no accident.

Believe in your ability to learn and adapt.

HOUSE OF THEN

Infrastructure for becoming

Software, systems, and signals for intentional living

What's Live

ThenAllocate
See where your money really goes
For those ready to make their money mean something
ThenAudit
See where your time really goes
For those ready to see what their time is actually saying
ThenObserve
Catch yourself before you react
For those tired of reacting in ways they regret
ThenCommit
Be someone who follows through
For those ready to stop optimizing and start becoming
ThenFocus
Protect your progress
For those ready for progress
Mimick
The last camera app you'll configure
For creators who want to capture once and move on

What's Coming

ThenMove
We're rereleasing Aerobica as ThenMove

Outpost Collections

Principles

Principles
Foundation

Foundation
Totems
Totems are designed to be everyday objects that incorporate into our lifestyle...

Totems