Collection: Principles
Every piece in this collection is selected with intention—from the feel of the fabric to the standards of its production. We work with partners who share our commitment to quality, care, and responsible practices.
These are garments that reflect how we choose to operate: with clarity, consistency, and principle.
Made to last. Worn with purpose.

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Principle Sweatshirt - Then Logo Embroidered - Black
Regular price $160.00 USDRegular priceUnit price / per -
Principle Sweatshirt - Then Logo Embroidered - Brown
Regular price $160.00 USDRegular priceUnit price / perUnavailable -
Principle Sweatshirt - Then Logo Embroidered - Grey
Regular price $160.00 USDRegular priceUnit price / perUnavailable -
Principle Sweatshirt - Then Logo Embroidered - Off-white
Regular price $160.00 USDRegular priceUnit price / per -
Principle Sweatshirt - Then Logo Embroidered - White
Regular price $160.00 USDRegular priceUnit price / per -
Principle Sweatshirt - Then Seal Embroidered - Black
Regular price $165.00 USDRegular priceUnit price / per -
Principle Tee - Drop Shoulder - Then Logo Embroidered - Brown
Regular price $65.00 USDRegular priceUnit price / per -
Principle Tee - Drop Shoulder - Then Logo Embroidered - Grey
Regular price $65.00 USDRegular priceUnit price / per -
Principle Tee - Drop Shoulder - Then Logo Embroidered - Off-white
Regular price $65.00 USDRegular priceUnit price / per -
Principle Tee - Then Logo Embroidered - Black
Regular price $65.00 USDRegular priceUnit price / per -
Principle Tee - Then Logo Embroidered - White
Regular price $65.00 USDRegular priceUnit price / per -
Then Logo 1" - Adjustable Cotton Twill Cap - Khaki
Regular price $60.00 USDRegular priceUnit price / per -
Then Seal - Adjustable Cotton Twill Cap - Green
Regular price $65.00 USDRegular priceUnit price / per
Collections
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Principles
Every piece in this collection is selected with intention—from the feel of...
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Foundation
Language matters.