RAS
Product Intent
This product was designed to calibrate our reticular activating system and anyone that's part of the community of then. More on how you can calibrate your RAS in this blog post.
The reticular activating system (RAS) is a network of neurons located in the brainstem that plays a key role in regulating wakefulness and sleep-wake transitions. It acts as a filter for the vast amount of sensory stimuli entering the brain, prioritizing what is most relevant for conscious attention, thereby helping to focus attention and maintain alertness.
Nudge
Product Intent
This product was designed to provide subtle nudges to ourselves and anyone that's part of the community of then. More on how you can leverage nudge theory in your life can be read in this blog post.
Nudge theory is a concept from behavioral economics that influences individuals' decisions through subtle suggestions and positive reinforcement, rather than coercion. It was popularized by Richard H. Thaler and Cass R. Sunstein, emphasizing how small changes in the way choices are presented can significantly affect decisions in health, finance, and other domains, without restricting freedom of choice.
Community
Product Intent
We are developing a community that lives a culture of vision and pursuit. This product was designed with intent to communicate our camaraderie to anyone "in-the-know".
We're making a statement that we're about that life of actively designing our lives and commitment to making it our reality.