Principle Sweatshirt - Then Logo Embroidered - Grey
Principle Sweatshirt - Then Logo Embroidered - Grey
This product is currently made to order. Please allow 1-2 weeks for your order to be processed, and additional time for shipping. READ: ORDERING
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Product Intent
The Story
Put simply: then is your vision.
It’s the beginning and end of your journey; the meaning driving your behavior and the logical consequence of your actions
Destination. And arrival.
Remember then.
The Details
- 100% cotton fleece
- The fabric interior has been brushed to achieve plushness. Some initial minimal shedding of interior fabric is normal.
- Mid-weight — 20oz
- Unisex
- Pre-shrunk
- Garment-dyed
- Made in Southern California
Maintenance
Maintenance
RAS
Product Intent
This product was designed to prime our reticular activating system and anyone that's part of the community of then. More on how you can prime your RAS in this blog post.
The reticular activating system (RAS) is a network of neurons located in the brainstem that plays a key role in regulating wakefulness and sleep-wake transitions. It acts as a filter for the vast amount of sensory stimuli entering the brain, prioritizing what is most relevant for conscious attention, thereby helping to focus attention and maintain alertness.
Nudge
Product Intent
This product was designed to provide subtle nudges to ourselves and anyone that's part of the community of then. More on how you can leverage nudge theory in your life can be read in this blog post.
Nudge theory is a concept from behavioral economics that influences individuals' decisions through subtle suggestions and positive reinforcement, rather than coercion. It was popularized by Richard H. Thaler and Cass R. Sunstein, emphasizing how small changes in the way choices are presented can significantly affect decisions in health, finance, and other domains, without restricting freedom of choice.
Communal
Product Intent
We are developing a community that lives a culture of vision and pursuit. This product was designed with intent to communicate our camaraderie to the fellow initiates.
We're making a statement that we're about actively designing our self and our life, and we're committed to making it our reality.