Nudge

Product Intent

This product was designed to provide subtle nudges to ourselves and anyone that's part of the community of then. More on how you can leverage nudge theory in your life can be read in this blog post.

Nudge theory is a concept from behavioral economics that influences individuals' decisions through subtle suggestions and positive reinforcement, rather than coercion. It was popularized by Richard H. Thaler and Cass R. Sunstein, emphasizing how small changes in the way choices are presented can significantly affect decisions in health, finance, and other domains, without restricting freedom of choice.