the story of a house

House of Then is a boutique product + venture studio.

We build cultural infrastructure for people pursuing what they want.

Each venture, or arc, focuses on a specific domain of life: agency, movement, value, etc. These arcs share studio ethos, designed for those navigating the gap between where they are and who they intend on becoming.

Then is a cultural outpost of high-agency living for those shaping their character through deliberate practice.

Aerobica focused on the practice of movement designed for momentum.

Chrēmata is exploring the architecture of value.

...and beyond.

Together, the arcs make up infrastructure for becoming; a modular universe for experimenting with how to align, act, and evolve our human experience.

The age of default is ending.

The future belongs to those who move on purpose.