the story of a house

House of Then is a boutique product + venture studio.

We build cultural infrastructure for people to pursue what they want—more clearly, more effectively.

Each venture, or arc, focuses on a specific domain of life: vision, movement, value, and beyond. These arcs are independent ventures with a shared ethos—designed for those navigating the gap between where they are and who they intend on becoming.

Then is a cultural outpost for intentional living—garments, tools, and content for those shaping their character through practice.

Aerobica is a practice of movement system—designed for rhythm, energy, and momentum.

Chrēmata will explore the architecture of value.

...and beyond.

Together, the arcs make up infrastructure for becoming. The house is where they’re built.

The age of default is ending.

The future belongs to those who move on purpose.