ThenObserve | Privacy Policy

Effective Date: January 2026
Last Updated: January 2026

1. Our Commitment to Your Privacy

ThenObserve is designed with privacy as a core principle. Your trigger observations and personal reflections are yours alone. We've built ThenObserve with a local-first approach—your data stays on your device unless you choose to enable iCloud sync.

2. Information We Collect

Data You Create (Stored Locally)

ThenObserve stores the following data locally on your device:

  • Trigger Information: Trigger names, descriptions, creation dates, and category associations from the trigger library
  • Occurrence Logs: Timestamps, optional notes, and tags (premium feature) for each logged trigger occurrence
  • Observation Session Data: Breath counts and session completion records for the 33-breath observation practice
  • App Preferences: Notification settings, sleep hours, haptic feedback preferences, and other user-configurable options

Important: This data is stored exclusively on your device using iOS secure local storage (SQLite database). We do not transmit this data to any ThenObserve servers. There are no ThenObserve servers storing your personal observation data.

Optional iCloud Sync (Premium Feature)

If you enable iCloud sync as a premium subscriber:

  • Your triggers and occurrence data are synced to your personal iCloud account
  • Data is transmitted only between your devices and Apple's iCloud service
  • We do not have access to your iCloud data
  • Syncing uses your iCloud storage quota
  • You can disable iCloud sync at any time in Settings

Premium Subscription Data

If you purchase ThenObserve+ (our premium subscription):

  • Transaction Identifiers: We use RevenueCat to process subscriptions. RevenueCat receives anonymous transaction identifiers to verify your premium status
  • Subscription Status: We store whether you have an active premium subscription to enable premium features
  • No Personal Information: We do not receive your name, email, payment details, or other personal identifiers through the subscription process

Technical Data

We collect minimal technical information to maintain app functionality:

  • Device Information: Device model, iOS version, app version (for compatibility and debugging)
  • Anonymous Crash Reports: Optional crash diagnostics to identify and fix bugs (you can opt out in iOS Settings)
  • Notification Tokens: Device notification tokens to deliver hourly check-in nudges (if notifications enabled)

3. What We Do NOT Collect

ThenObserve does not collect, store, or transmit:

  • Personal identifiers (name, email, phone number, address)
  • Location data or GPS coordinates
  • Health data or HealthKit information
  • Contact lists or social connections
  • Biometric information
  • Photos or camera access
  • Microphone or audio recordings
  • Browsing history or behavioral analytics
  • Third-party advertising identifiers
  • Your trigger content or occurrence notes (unless you enable iCloud sync)

4. How We Use Your Data

Local Data Usage

  • Core Functionality: Display your triggers, log occurrences, show review lists, and track today's counts
  • Notifications: Schedule hourly check-in nudges based on your sleep hour preferences
  • Analytics (Premium): Generate heatmap visualizations and tag frequency charts using your local data
  • Observation Sessions: Track breath counts during the 33-breath practice

Cloud Sync Usage (Premium, Optional)

  • Multi-Device Access: Sync your triggers and occurrences across your iOS devices via your personal iCloud account
  • Conflict Resolution: Automatically resolve conflicts when the same trigger is modified on multiple devices (last-write-wins strategy)
  • Data Backup: Your iCloud-synced data serves as a backup accessible from any of your devices

All processing happens on your device or within your iCloud account. We do not analyze, aggregate, or use your observation data for any purpose.

5. Data Storage and Security

Local Storage

  • Data stored in iOS secure local storage using SQLite
  • Protected by iOS sandboxing and device-level encryption
  • Only accessible by ThenObserve on your device
  • Automatically encrypted if you enable iOS device encryption

iCloud Storage (When Enabled)

  • Data synced to your personal iCloud account using CloudKit
  • Container ID: iCloud.com.houseofthen.thenobserve
  • Protected by Apple's end-to-end encryption for CloudKit data
  • Subject to Apple's iCloud Terms of Service and Privacy Policy
  • Uses your iCloud storage quota

Premium Subscription Storage

  • RevenueCat stores anonymous subscription status and transaction receipts
  • No personal data beyond what Apple App Store requires for purchases
  • RevenueCat Privacy Policy: https://www.revenuecat.com/privacy

6. Data Sharing and Third-Party Services

RevenueCat (Subscription Management)

Purpose: Manages premium subscription verification
Data Shared: Anonymous app user ID and transaction identifiers
Privacy Policy: https://www.revenuecat.com/privacy

Apple Services

  • App Store: Handles app distribution and payment processing
  • iCloud: Provides optional sync functionality for premium users
  • CloudKit: Powers iCloud sync with end-to-end encryption
  • Privacy Policy: https://www.apple.com/privacy

No Other Third Parties

  • We do not share your data with advertisers, analytics companies, or data brokers
  • We do not sell your personal information
  • We do not use third-party tracking or advertising SDKs

7. Your Privacy Rights

Data Access and Export

  • View Your Data: All your triggers and occurrences are visible within the app's Review screen
  • Export Your Data: (Future feature) Export your observation data in machine-readable format
  • Debug View: Premium users can view all iCloud data in Settings > Debug section

Data Deletion

  • Delete Occurrences: Swipe to delete individual occurrence logs in the Review screen
  • Delete Triggers: Deleting a trigger removes it and all associated occurrences
  • Delete All Data: Uninstalling the app removes all local data from your device
  • Delete iCloud Data: Disable iCloud sync and use "Clear iCloud Data" in Settings to remove cloud-synced data

Subscription Management

  • Cancel Subscription: Manage your ThenObserve+ subscription through iOS Settings > [Your Name] > Subscriptions
  • Restore Purchases: Use "Restore Purchases" in ThenObserve Settings to restore premium access on a new device

8. Regional Privacy Protections

California Privacy Rights (CCPA)

If you are a California resident:

  • Right to Know: You can request details about the personal information we collect
  • Right to Delete: You can request deletion of your personal information
  • Right to Opt-Out: We do not sell personal information, so no opt-out is required
  • Non-Discrimination: We will not discriminate against you for exercising your privacy rights

Note: Since ThenObserve stores data locally on your device, you already have full control over your data. Deleting the app or your data within the app exercises your deletion rights.

European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), UK, or Switzerland:

  • Legal Basis: We process data based on your consent (subscription) and legitimate interests (app functionality)
  • Data Portability: You have the right to export your data in a structured format (future feature)
  • Right to Erasure: You can delete your data at any time within the app
  • Data Minimization: We collect only what's necessary for app functionality

To exercise any of these rights, contact us at privacy@houseofthen.com. We will respond to verified requests within 30 days.

9. Children's Privacy

ThenObserve is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at privacy@houseofthen.com.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes:

  • We will update the "Last Updated" date at the top of this policy
  • Material changes will be announced within the app or via notification
  • Continued use of the app after changes constitutes acceptance of the updated policy

11. Contact Us

For questions about this Privacy Policy or our privacy practices:

House of Then, LLC
Email: privacy@houseofthen.com
Website: https://houseofthen.com

For the most responsive support: use the in-app support feature (premium users) or email us directly with "ThenObserve Privacy" in the subject line.

This Privacy Policy is governed by the laws of Delaware and the United States. By using ThenObserve, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

Your privacy matters to us. ThenObserve is built to help you observe and understand your triggers while keeping your reflections private and secure.